Sol Meliá initiates is programme to promote tourism in the Balearics
The hotel chain Sol Meliá has just launched its new programme with the slogan "Discover the Balearics with Sol Meliá", which has
the main objective of promoting local tourism throughout the year. They have designed a series of pamphlets, posters and hoardings
that include information about the charm and traditions of the islands and special tariffs to stay at any of the 25 Sol Meliá hotels in
Mallorca, Menorca and Ibiza. The launch of this campaign coincides with the reopening of many of the hotels included in the
promotion, some of which have been completely renovated.
Source:
Sol Meliá
Date of publication: 31/03/2000
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