Responding
to the challenges posed by cross-border Internet fraud and working to enhance
consumer protection and consumer confidence in e-commerce, the United States
and twelve countries (Australia, Canada, Denmark, Finland, Hungary, Mexico,
New Zealand, Norway, South Korea, Sweden, Switzerland, United Kingdom.)
unveiled at the
International Marketing
Supervision Network ("IMSN") Conference in New York, the project econsumer.gov,
a joint effort to gather and share cross-border e-commerce complaints.
The project has two components: a multilingual public Web site -
www.econsumer.gov
- and a government, password-protected Web site. The public site will provide
general information about consumer protection in all IMSN countries , contact
information for consumer protection authorities in those countries, and
an online complaint form.